Jawa Motorcycles raised Rs 1.49 crore through its #ForeverHeroes initiative

• Jawa Motorcycles raised Rs 1.49 crore and donated it to Armed Forces Flag Day Fund


• The joint ceremony was organized in the capital for the handover of the amount


• Jawa raised this amount by auctioning thirteen special Jawa Classic and Forty Two

Jawa Motorcycles organized a first of its kind fundraiser event in Mumbai when the iconic brand commenced the deliveries of its motorcycles - Jawa Classic and Jawa Forty Two, earlier this month. Jawa has raised an amount of Rs 1.49 crore by auctioning 13 motorcycles. This amount will be utilized towards educating the children of the fallen soldiers of the Indian Armed Forces.

An event was organized today in the capital to handover the raised amount to the Armed Forces Flag Day Fund. In a joint ceremony, the officials of Classic Legends handed over the amount to Kendriya Sainik Board, Ministry of Defence (Government of India). The event was graced by the presences of eminent armed forces veterans, war heroes and officers.

Mr. Anupam Thareja - Co-founder - Classic Legends Pvt. Ltd. and Founder & Managing Partner, Phi Capital, said, “This thought was born out of a cause that touches our personal nerve as well as the ethos of the company. We started with a modest target but were surprised by the participation of friends of Jawa; fans & community, truly in the spirit of this brand. We had people bidding for Jawas not just from metros like Bombay & Delhi but all the way from Krishnagiri in the south to diamond city Surat.”

Brig. Mrigendra Kumar SM - Secretary, Kendriya Sainik Board said, “Forever Heroes initiative is a thoughtful step towards the benefit of the families of armed forces personnel by Jawa Motorcycles. What sets this apart is the way the brand has brought the motorcycling community aware of the sacrifices that the armed forces make to keep our country safe.  We appreciate this gesture and it is our duty to ensure that it makes a difference to many lives by contributing to their better future.”

The auctioned Jawas had a tricolor livery on the fuel tank and a customized fuel tank cover with the owner's name was also offered. The buyers got to choose a chassis number from 1 to 100 as these motorcycles were from the first batch of the production. For the update, both Jawa Classic and Jawa Forty Two are powered by a liquid-cooled, single-cylinder 293 cc motor which is capable of churning out 27 bhp of max power and 28 Nm of max torque. The engine is married to a 6-speed gearbox.