About Us

Classic Legends - bringing classic brands to life

Classic Legends Pvt. Ltd. is a subsidiary of Mahindra & Mahindra Ltd., and aims to re-introduce iconic motorcycle brands back into the world. Our current brand portfolio includes the BSA and Jawa marques.

Jawa is a motorcycle brand with a 90-year legacy, and in its heyday exported well engineered and rugged motorcycles to over 120 countries. The resilience of their products also helped them win many a world title. The brand was synonymous with simplicity and reliability.

With BSA and Jawa already under our umbrella, Classic Legends Pvt. Ltd.’s vison is to become India’s first truly lifestyle company, and provide opportunities to the consumer to relive the heritage of classic brands, by co-creating exciting product and service offerings along with the ecosystem.