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In a unique move, Jawa Motorcycles has raised Rs 1.49 crore by auctioning 13 bikes as part of its Forever Heroes initiative, which aims at supporting the education of the children of Indian Armed Forces martyrs. The sum has been donated to the Armed Forces Flag Day Fund as well.
Classic Legends, which relaunched Jawa Motorcycles in India, handed over Rs 1.49 crore to Kendriya Sainik Board at a joint ceremony in the national capital in the presence of eminent armed forces veterans, war heroes and officers. The 13 motorcycles are from the company's first batch of production motorcycles.
The Armed Forces Flag Day Fund is run by the Kendriya Sainik Board and is operated by a Managing Committee, headed by Defence Minister at the Centre and Governor or Lieutenant Governor at the State or Union Territory level.
"This thought was born out of a cause that touches our personal nerve as well as the ethos of the company. We started with a modest target but were surprised by the participation of friends of Jawa; fans and community, truly in the spirit of this brand. We had people bidding for Jawas not just from metros like Bombay and Delhi but all the way from Krishnagiri in the south to diamond city Surat," Classic Legends co-founder Anupam Thareja said.
Jawa Motorcycles was driven into India with three new models — Jawa, Jawa Forty Two and Jawa Perak. Deliveries of Jawa and Jawa Forty Two have already commenced. Jawa and Jawa Forty Two with single-channel ABS will cost 1.64 lakh (ex-showroom, Delhi) and Rs 1.55 lakh (ex-showroom, Delhi), respectively. With dual-channel ABS, Jawa is priced at Rs 1.73 lakh (ex-showroom) and Jawa Forty Two is available for Rs 1.64 lakh (ex-showroom). Jawa Perak is priced at Rs 1.89 lakh (ex-showroom, Delhi). Both Jawa and Jawa Forty Two will return with a mileage of 37.5 kmpl.
"Forever Heroes initiative is a thoughtful step towards the benefit of the families of armed forces personnel by Jawa Motorcycles. What sets this apart is the way the brand has brought the motorcycling community aware of the sacrifices that the armed forces make to keep our country safe. We appreciate this gesture and it is our duty to ensure that it makes a difference to many lives by contributing to their better future," Kendriya Sainik Board Secretary Brigadier Mrigendra Kumar SM said.
Source: India Today