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After auctioning off 13 bikes and raising Rs 1.49 crore in the process, Jawa has handed over the sum to the Kendriya Sainik Board to help with the education of children of martyred Indian soldiers. The 13 auctioned bikes will bear a special tricolor tank livery and a monogrammed fuel tank cap. The #ForeverHeroes initiative was met with a great response which has helped fuel this noble cause. In fact, the chassis number 001 alone raised Rs 45 lakh.
Taking no credit where it is due, Jawa must be commended for this gesture. But, there is still a huge gap between demand and supply for its motorcycles. Even though deliveries have commenced, the waiting periods for both the Jawa and the Forty Two are endless.
Here’s the press release from the company on the culmination of the #ForeverHeroes initiative:
Jawa Motorcycles #ForeverHeroes initiative lends a helping hand to children of martyrs
In a first of its kind fundraiser, Jawa Motorcycles raised INR 1.49 crores by auctioning 13 motorcycles
The amount will be utilized towards the education of children of martyrs of Indian Armed Forces
April 24th, 2019 | NEW DELHI, INDIA – Jawa Motorcycles’ #ForeverHeroes initiative that started with a fundraiser event in Mumbai continued with the handover of proceeds of the auction to Armed Forces Flag Day Fund at a ceremony in the capital.
Classic Legends Pvt. Ltd. raised a sum of INR 1,49,25,000 by auctioning 13 motorcycles from its first batch of production motorcycles. The handover was done by Classic Legends to Kendriya Sainik Board, Ministry of Defence (Government of India) at a joint ceremony in the presence of eminent armed forces veterans, war heroes and officers.
Speaking at the occasion Mr. Anupam Thareja, Co-founder, Classic Legends Pvt. Ltd. and Founder and Managing Partner, Phi Capital, said, “This thought was born out of a cause that touches our personal nerve as well as the ethos of the company. We started with a modest target but were surprised by the participation of friends of Jawa; fans & community, truly in the spirit of this brand. We had people bidding for Jawas not just from metros like Bombay & Delhi but all the way from Krishnagiri in the south to diamond city Surat.”
Mr. Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd., said “Forever Heroes is not just a Classic Legends initiative. Rather, it is a movement created by Jawa riders as well as the motorcycling community who came forward to support this cause and helped us raise this amount. It is true that the sacrifices made by martyrs can never be weighed, but we will be glad if this gesture can contribute to the welfare of their family members.”
Brig. Mrigendra Kumar SM, Secretary, Kendriya Sainik Board, said, “Forever Heroes initiative is a thoughtful step towards the benefit of the families of armed forces personnel by Jawa Motorcycles. What sets this apart is the way the brand has brought the motorcycling community aware of the sacrifices that the armed forces make to keep our country safe. We appreciate this gesture and it is our duty to ensure that it makes a difference to many lives by contributing to their better future.”
As a young automobile start-up in the country, Classic Legends Pvt. Ltd. wants to inculcate a sense of gratitude towards the Armed Forces in this early phase of the company’s development of culture and values in appreciation of their efforts and sacrifice that helps keep the country safe, peaceful & prosperous. At this stage, Jawa wants to start with a token monetary contribution to the Armed Forces.
Given the resounding demand to its motorcycles, Jawa auctioned the first few motorcycles in the open market and will donate the proceeds towards a benevolent cause of the Armed Forces.
With the ‘Forever Heroes’ initiative, the company is particularly inclined towards supporting the education of the children of the martyred Jawans who have given their lives for the country in the line of duty. In its day to day functioning, Jawa Motorcycles will also look forward to facilitating interactions of its employees & customers through its network and other suitable occasions with the armed forces personnel to help build regard & respect for their contribution to the country. As a part of this, the company delivered the first few motorcycles to its customers by the hands of veterans, ex-servicemen and serving officers.