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April 25 ,2019

#ForeverHeroes: How Jawa Motorcycles is helping children of brave martyrs

#ForeverHeroes: How Jawa Motorcycles is helping children of brave martyrs

In a first of its kind fundraiser, Jawa Motorcycles has raised Rs 1,49,25,000 (Rs 1.49 crore) by auctioning 13 Jawa motorcycles from its first production batch.

We stay safe and feel secure because of our brave and courageous security forces. To pay tribute to our brave martyrs and lend a helping hand to their children, Jawa Motorcycles started an initiative called #ForeverHeroes. In a first of its kind fundraiser, Jawa Motorcycles has raised Rs 1,49,25,000 (Rs 1.49 crore) by auctioning 13 Jawa motorcycles from its first production batch. The amount will be utilised towards the education of children of martyrs of Indian Armed Forces. The #ForeverHeroes initiative was started with a fundraiser event in Mumbai. Now, the amount has been handed over to Armed Forces Flag Day Fund at a ceremony in the national capital. Classic Legends Pvt. Ltd. handed over the proceeds of the auction to Kendriya Sainik Board, Ministry of Defence (Government of India) at a joint ceremony in the presence of eminent armed forces veterans, war heroes and officers. 

Speaking on the occasion, Brig. Mrigendra Kumar SM, Secretary, Kendriya Sainik Board, said, “Forever Heroes initiative is a thoughtful step towards the benefit of the families of armed forces personnel by Jawa Motorcycles. What sets this apart is the way the brand has made the motorcycling community aware of the sacrifices that the armed forces make to keep our country safe.  We appreciate this gesture and it is our duty to ensure that it makes a difference to many lives by contributing to their better future.”

Anupam Thareja, Co-founder, Classic Legends Pvt. Ltd. and Founder and Managing Partner, Phi Capital, said, “This thought was born out of a cause that touches our personal nerve as well as the ethos of the company. We had people bidding for Jawas not just from metros like Bombay & Delhi but all the way from Krishnagiri in the south to diamond city Surat.” 

Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd., said, “It is true that the sacrifices made by martyrs can never be weighed, but we will be glad if this gesture can contribute to the welfare of their family members.”

The Jawa Motorcycles are powered by 293cc, liquid-cooled, single-cylinder, DOHC engine nestled within a double cradle chassis. The Jawa and Jawa Forty Two are priced at Rs 1,64,000 and Rs 1,55,000 respectively (ex-showroom, Delhi) and the Dual Channel ABS variants will be priced at Rs 1,72,942 and Rs 1,63,942 respectively.

Source: ZeeBiz